Practice with intent

Draw a scenario.
Sharpen the conversation.

Match a GitHub product to a relevant customer persona. Use the brief to run a focused discovery role-play.

Round 01

Scenario machine

Select a card to reroll only that dimension.

Choose a practice mode

Random draw Shuffle a compatible product and customer persona. Free play Choose a specific scenario for focused practice.

Relationship context

Scenario brief

SCN-001

Seller goal

Customer role

Why this persona cares

Product scope

Discovery prompts

Sources and about this mapping

The starter mappings are role-play guidance based on documented GitHub product capabilities and the responsibilities of common customer roles. Each persona has one primary team and hierarchy level to keep scenarios easy to navigate, even when the role works across functions. These mappings are not pricing, licensing, or roadmap claims. Edit mode lets your team tailor every scenario locally.

Scenario editor

Open the hosted app in multiple tabs to sync edits and the active scenario live within the same browser. Separate browsers or laptops still require JSON export/import.

Existing-customer cold call

Practice the opener.
Start a conversation.

Use a calm, relevant opening. Recognize the account relationship, surface one possible gap, ask for their perspective, then stop talking.

Round 01

Cold-call opening

Practice script

This is a hypothesis, not a diagnosis. The final question should surface a specific blind spot and make the customer think, not steer them toward a rehearsed answer.

Scenario call track

Your three-part opening

1 Choose an opener

Select one option to use. Both are shown for practice.

Option A · Direct

Option B · Permission-based

Relationship bridge

2 Reason for calling

If they say no

3 Choose a poke-the-bear question

Choose one angle for this attempt, not all three.

Cost

Risk

Scale

Pause. Let the customer speak next.

Practice focus

Opening readiness

The goal is not to pitch or force a meeting. Earn enough relevance to start a useful customer conversation.

Recognize what the customer already uses
Use one specific, plausible gap
Stay neutral and easy to disagree with
End with a specific “How do you know?” question
Deliver slowly enough to sound conversational

If they engage

Light SPIN follow-ups

Do not turn the opener into a full discovery call. Ask one relevant follow-up, listen, and agree a customer-led next step only when useful.

Cold-call approach and sources

This builder synthesizes public guidance from Josh Braun and Benjamin Dennehy for practice. The default questions follow Braun’s “poke the bear” principle: surface a specific risk the customer may not have considered, avoid a leading answer, and let them examine how they know the current approach is working. Dennehy’s emphasis on brevity, confidence, and practice informs the delivery coaching. The wording in this app is original and configurable.